Joint effort pays off!

In 2007 I had an idea. Why don't we include a short snipet of our programs on their product description page in the ASHA online store.
Three years later after working with the marketing and the web teams, we finally have about 8 products with short 2-3 minute samples.

Here's what we did:
1) I reviewed each program and picked out 2-3 minutes worth of the most relevant and representative portions of the program (showing video clips, interactive exercises, graphics, animations, etc.)
2) We hired our regular video vendor, Vision Creative, to capture the clips, add music, use a standard template that we created and provide us with the finished clips
3) Our web team than added to Utube and marketing added the link to the store page

We're still working through some technical issues but currently they are up even if they aren't perfect. The clips have a dual purpose as well. They are put onto a DVD in a running loop so that marketing can show them at conventions and conferences in the ASHA store.

One email blast has already been sent to members with a link to the clip and it generated more sales than ever before!

Here's an example:
http://www.asha.org/eweb/OLSDynamicPage.aspx?Webcode=olsdetails&title=Instrumental+Examination+of+Adults+With+Dysphagia%3a+Anatomy+and+Physiology+Series